Yann Nenot is Sales Director for ADARA Middle East, Africa & India. ADARA is the World's Travel Data Co-op with a simple vision of growing the travel industry by giving data, insights and knowledge. ADARA provides a unique, holistic understanding of patterns, trends and behavior, and we’re adding to the bigger picture partner by partner. These data enable us to better understand the travellers' profiles, behavior, path to purchase and trip planning journey. Yann joined ADARA 3 years ago after 10 years in the Digital & Advertising Industry and today leads the Sales initiatives for ADARA MEA & India from their Dubai Office.